Poster Design Drafts

Research into Packaging and Labelling

PRINT-BASED MEDIA

Research into Packaging and Labelling

Number #1

Questions	Product One Coca Cola Bottle 250ml	Product Two Diet Coca Cola Bottle 250ml
What are the differences in the nutritional information? Which one is actually healthier?	Carbohydrates of sugars –10.6g Protein – Trace Sodium – Trace Everything else - 0g	Carbohydrates of sugars – 0g Protein – Trace Sodium – Trace Everything else - 0g *Healthier Option
What is the difference in price?	£1.08	£1.08
Where are they positioned in the store and on the shelf?	-Next to the entrance, eye level.	-Next to the entrance, eye level.
What other claims do these products make? (are they part of the soil association/are they Fairtrade products/organic/responsibly farmed)	-“Made in GB (Great Britain)”	-“Sugar Free” -“Made in GB (Great Britain)”
Different colours and images that each of these products use to sell themselves.	-Red, black and white. -Coca Cola logo. -Promotion – “Win Xbox 360 Kinect!”	-Grey, black and white. -Coca Cola logo.
What are the connotations of these colours/images?	-The red colouring of the bottle’s packaging could give the connotation that the red is full of energy and “flavour”. -The promotion of “Win Xbox 360 Kinect” entices you to purchase the product as you might win a prize.	-The grey colouring of the Diet Coca Cola Bottle indicates that with the use of grey, that it’s all very basic. It’s black and white and by mixing black and white together you form grey. That is perhaps the connotation with the changed grey colour from the original red.

Number #2

Questions	Product One Heinz Ketchup	Product Two Heinz Ketchup Organic
What are the differences in the nutritional information? Which one is actually healthier?	Protein – 0.9g per 100g Carbohydrates – 24.1g per 100g Carbohydrates (of sugars) – 23.7g per 100g Fat – 0.1g per 100g Fibre – 0.7g per 100g Sodium – 0.9g per 100g Salt – 2.2g per 100g *Healthier Option	Protein – 1.2g per 100g Carbohydrates – 27.3g per 100g Carbohydrates (of sugars) – 27g per 100g Fat – Trace Fibre – 0.7g per 100g Sodium – 0.9g per 100g Salt – 2.2g per 100g
What is the difference in price?	£1.99	£2.57
Where are they positioned in the store and on the shelf?	-Shoulder height. Places near sauces and meat.	-Shoulder height. Places near sauces and meat.
What other claims do these products make? (are they part of the soil association/are they Fairtrade products/organic/responsibly farmed)	-“Your secret ingredient”	-“Grown, not made”
Different colours and images that each of these products use to sell themselves.	-Gold. -Wooden Spoon	-Green and Gold. -Leaves -Signature by famous chief
What are the connotations of these colours/images?	-The gold colour of the Packaging gives the connotation of quality. -As for the wooden spoon, it almost relates to it being a traditional product. Something you would use on a daily basis also.	-The addition of green to the gold palette, signifies a lot of the same vibes as the pictured leaves and that of nature and reinforcing the idea that its “grown, not made” and organic, from nature’s garden, not produced in a factory per say. -As for the signature by a famous chief, it could lead to a connotation of it being trusty or worthy of quality.

Number #3

Questions	Product One Spam	Product Two Spam Lite
What are the differences in the nutritional information? Which one is actually healthier?	-No nutritional information given	-No nutritional information given
What is the difference in price?	£1.48	£1.63
Where are they positioned in the store and on the shelf?	-Eye height, next to other canned foods.	-Eye height, next to other canned foods.
What other claims do these products make? (are they part of the soil association/are they Fairtrade products/organic/responsibly farmed)		-“25% less salt & fat”
Different colours and images that each of these products use to sell themselves.	-Dark blue, yellow -Listed Recipes -Licensed by Hormel Foods	-Light blue, yellow -Listed Recipes -Licensed by Hormel Foods
What are the connotations of these colours/images?	-The listed recipes on the Spam packaging might refer to Spam being quite diverse in its uses for a meal or snack. -The Dark Blue pretty much just makes it stand out more so on the shelf, especially with the contrast of the dark blue and yellow.	-The listed recipes on the Spam packaging might refer to Spam being quite diverse in its uses for a meal or snack. -The Light Blue gives the idea that it is a “lighter” option, referring back to the name of the product with the word “Lite”.

Number #4

Questions	Product One Cartedor Vanilla Ice Cream	Product Two Cartedor Light Vanilla Ice Cream
What are the differences in the nutritional information? Which one is actually healthier?	Protein – 3g per 100g Carbohydrates – 28g per 100g Fat – 9g per 100g	Protein – 2.5g per 100g Carbohydrates – 21g per 100g Fat – 4.5g per 100g *Healthier Option
What is the difference in price?	£3.09	£2.97
Where are they positioned in the store and on the shelf?	-Low, in the freezer, in the frozen foods section.	-Low, in the freezer, in the frozen foods section.
What other claims do these products make? (are they part of the soil association/are they Fairtrade products/organic/responsibly farmed)	-“No artificial colours of flavourings.”	-“4.5g of fat” -“No artificial colours of flavourings.”
Different colours and images that each of these products use to sell themselves.	-Cream, brown	-Cream, brown and blue -Big light blue “light” sticker with clouds in the background
What are the connotations of these colours/images?	-The brown colouring around the packaging here and there in a way gives it a connotation of it perhaps being that of “luxury” and gives you that sense of flavour.	-The clouds in the background of the big light blue saying the word “light” reinforce the prospect of it being “light”. As clouds as “light” and the colour used is light blue and not just standard blue. -The brown colouring around the packaging here and there in a way gives it a connotation of it perhaps being that of “luxury” and gives you that sense of flavour.

Number #5

Questions	Product One Hartley Strawberry Jelly	Product Two Hartley Strawberry Jelly with no added sugar
What are the differences in the nutritional information? Which one is actually healthier?	Protein – Nil Carbohydrates – 20g Carbohydrates (of sugars) – 18.6g Fat – Nil Salts – Nil	Protein – Nil Carbohydrates – 0.4g Carbohydrates (of sugars) – 0g Fat – Nil Salts - Nil *Healthier Option
What is the difference in price?	£0.44	£0.44
Where are they positioned in the store and on the shelf?	-Head level near other “deserts”	- Head level near other “deserts”
What other claims do these products make? (are they part of the soil association/are they Fairtrade products/organic/responsibly farmed)	-“New Fruiter Taste” -“No artificial colours of flavourings.”	-“New Fruiter Taste” -“No artificial colours of flavourings.” -“No added sugar” -“Less than 10 calories per pot”
Different colours and images that each of these products use to sell themselves.	-Red -Hartley’s logo	-Red and blue -Hartley’s logo
What are the connotations of these colours/images?	-The red colouring of the packaging gives the connotation and reinforces that of the strawberry flavour as strawberries are red. It also brightens up the product.	-The red colouring of the packaging gives the connotation and reinforces that of the strawberry flavour as strawberries are red. It also brightens up the product. -The addition of blue makes it seem healthier as blue could represent the ocean and the ocean is considered “empty” in a way and that backs up the “no added sugar aspect of the product in a regard.

Number #6

Questions	Product One Ambrosia Creamed Rice	Product Two Ambrosia Low Fat Creamed Rice
What are the differences in the nutritional information? Which one is actually healthier?	Protein – 3.3g per 100g Carbohydrates- 17.1g per 100g Carbohydrates (of sugars) – 9g per 100g Fat – 2.5g per 100g Salt – 1.5g per 100g	Protein – 3.3g per 100g Carbohydrates- 16.6g per 100g Carbohydrates (of sugars) – 8.8g per 100g Fat – 1.3g per 100g Salt – 0.7g per 100g *Healthier Option
What is the difference in price?	£0.41	£0.41
Where are they positioned in the store and on the shelf?	-Head level near other “deserts”	-Head level near other “deserts”
What other claims do these products make? (are they part of the soil association/are they Fairtrade products/organic/responsibly farmed)	-“No artificial colours and flavourings.” -“Great for lunchboxes” -“Simple diary goodness” -“Good source of calcium”	-“Low Fat” -“No artificial colours and flavourings.” -“Great for lunchboxes” -“Simple diary goodness” -“Good source of calcium”
Different colours and images that each of these products use to sell themselves.	-Dark blue	-Light blue
What are the connotations of these colours/images?	-Similarly with the typical light blue colour pick for “low in” products, the standard dark or standard blue seems to indicate that it isn’t as “healthy” as it doesn’t have that theme of “lightness” and “being the healthier option”.	-Like the typical “low in” colour pick, light blue pretty much seems to have a running theme of being “lighter” and therefore “healthier”.

Number #7

Questions	Product One Ribena	Product Two Ribena with no added sugar
What are the differences in the nutritional information? Which one is actually healthier?	Sugars – 26.3g per 250ml serving Fat – Nil per 250ml serving Saturated Fats – Nil per 250ml serving Salt – Trace per 250ml serving	Sugars –1.3g per 250ml serving Fat – Nil per 250ml serving Saturated Fats – Nil per 250ml serving Salt – Trace per 250ml serving *Healthier Option
What is the difference in price?	£1.89	£1.89
Where are they positioned in the store and on the shelf?	-Shoulder level, on a separate shelf for promotion of it being on a “buy one get one free” offer.	-Shoulder level, on a separate shelf for promotion of it being on a “buy one get one free” offer.
What other claims do these products make? (are they part of the soil association/are they Fairtrade products/organic/responsibly farmed)	-“Wildlife trust.” -“Rich in Vitamin C” --Made from British Blackcurrants” -“100% recycled”	-“Wildlife trust.” -“Rich in Vitamin C” -Made from British Blackcurrants” --“100% recycled”
Different colours and images that each of these products use to sell themselves.	-Wrapped like a champagne bottle -Gold	-Wrapped like a champagne bottle -Gold and Aqua Blue
What are the connotations of these colours/images?	-The packaging of it being wrapped like champagne almost makes it seem like should be referred as good quality and to be unique. The gold colouring of the wrapping on the top of the bottle continues the level of it being of good quality.	-The packaging of it being wrapped like champagne almost makes it seem like should be referred as good quality and to be unique. The gold colouring of the wrapping on the top of the bottle continues the level of it being of good quality. -The addition of aqua blue continues the same connotation with previous products mentioned above.

Number #8

Questions	Product One Corpak Butter Unsalted	Product Two Corpak Butter Slightly Salted
What are the differences in the nutritional information? Which one is actually healthier?	Protein – 1g per 250g Carbohydrates – 0.8g per 250g Fat – 82.4g per 250g	Protein – 1g per 250g Carbohydrates – 1g per 250g Fat – 81g per 250g *Healthier Option
What is the difference in price?	£1.50	£1.50
Where are they positioned in the store and on the shelf?	-Eye level in a freeze, near the diary section	-Eye level in a freeze, near the diary section
What other claims do these products make? (are they part of the soil association/are they Fairtrade products/organic/responsibly farmed)	-“Suitable for vegetarians” -“Packed in Denmark out the diary”	-“Suitable for vegetarians” -“Packed in Denmark out the diary”
Different colours and images that each of these products use to sell themselves.	-Silver and red	-Silver and blue
What are the connotations of these colours/images?	-The silver gives a sense of quality -The red colour gives a connotation that it’s the opposite of the slightly salted version of the butter being that its unsalted and with the slightly salted being blue, it makes sense for it to be red as red seems to typically be the opposite of blue.	-The silver gives a sense of quality -The change of the red to the blue gives a connotation that the blue might resemble the sea and with the sea being quite salty is suits it for a “slightly salted” product.

Number #9

Questions	Product One Mini Babybel	Product Two Mini Babybel Light
What are the differences in the nutritional information? Which one is actually healthier?	Protein – 22g per 100g Carbohydrates – Trace Fat – 24g per 100g	Protein – 25g per 100g Carbohydrates – Trace Fat – 12g per 100g *Healthier Option
What is the difference in price?	£2.87	£2.87
Where are they positioned in the store and on the shelf?	-Eye level, freeze, dairy products	-Eye level, freeze, dairy products
What other claims do these products make? (are they part of the soil association/are they Fairtrade products/organic/responsibly farmed)	-“High in Calcium” -“Free from artificial colours and flavours” -“Natural cheese”	-“Half of the fat of Mini Babybel Original” -“High in Calcium” -“Free from artificial colours and flavours” -“Natural cheese”
Different colours and images that each of these products use to sell themselves.	-Red -Rising sun over a grassy field with cows -Cartoon styled images	-Red and light blue -Rising sun over a grassy field with cows -Cartoon styled images
What are the connotations of these colours/images?	-The rising sun gives a connotation of it perhaps resembling birth and with birth children and with that, it continues the theme of it being a children’s product or aimed primarily at children. -The grassy field and the cows of where the sun rises above, pretty much continues the idea of it being natural and a diary product as dairy products require milk which is typically from cows.	-The rising sun gives a connotation of it perhaps resembling birth and with birth children and with that, it continues the theme of it being a children’s product or aimed primarily at children. -The grassy field and the cows of where the sun rises above, pretty much continues the idea of it being natural and a diary product as dairy products require milk which is typically from cows.

Number #10

Questions	Product One Weetabix 24 pack	Product Two Weetabix Organic 24 pack
What are the differences in the nutritional information? Which one is actually healthier?	Protein – 11.5g per 100g Carbohydrates – 68.4g per 100g Fat – 0.8g per 100g *Healthier Option	Protein – 11.5g per 100g Carbohydrates – 68.4g per 100g Fat – 2g per 100g
What is the difference in price?	£1.78	£2.49
Where are they positioned in the store and on the shelf?	-Eye level, near cereals, crisps and snacks section of the supermarket	-Eye level, near cereals, crisps and snacks section of the supermarket
What other claims do these products make? (are they part of the soil association/are they Fairtrade products/organic/responsibly farmed)	-“Low in fat” -“Low in sugar” -“High in Fibre” -“High in wholegrain”	-“Low in fat” -“Low in sugar” -“High in Fibre” -“High in wholegrain” -“Organic Soil Association”
Different colours and images that each of these products use to sell themselves.	-Orange, yellow and blue -The Weetabix Food Company logo	-Orange, yellow, blue and green -The Weetabix Food Company logo
What are the connotations of these colours/images?	-The Weeatbix Food Company logo gives it a sense of trust and of tradition which you don’t find much in some products. -The orange, blue and yellow colours used for the packaging give a connotation of it being that of the morning, the sun rising, etc.	-The Weeatbix Food Company logo gives it a sense of trust and of tradition which you don’t find much in some products. -The orange, blue and yellow colours used for the packaging give a connotation of it being that of the morning, the sun rising, etc, but with the addition of green, it makes it have that whole “organic” vibe and that its been made from natures garden.